Matthew Lee

Matt is dedicated to creating a more effective world through innovative thinking and a passion for social impact. With 20 years of experience in foresight, strategy, operational design, delivery, and innovation, Matt excels at leading initiatives that challenge assumptions and enhance sector outcomes.

Matt's drive to create meaningful change stems from a deep-rooted commitment to creating a more effective world and a belief in the power of strategic foresight. He is passionate about helping individuals and organisations navigate complexity and embrace future opportunities. His motivation is fuelled by a desire to see organisations not just survive but thrive in an ever-evolving world.

Matt’s expertise lies in crafting and implementing data-driven strategies that anticipate future trends and foster sustainable growth; designing impact measures that improve services and support commissioners; and developing innovation programmes that improve outcomes and increase efficiency.

As a researcher, Matt has designed and developed both quantitative and qualitative research programs focused on improving the lives of veterans with visual impairments, leading to impactful publications on topics like remote rehabilitation, the prevalence of sight loss in veterans, and the experiences of those with Charles Bonnet syndrome.

At Birch Tree Associates, Matt collaborates with Dr. Nicky Shaw to provide tailored solutions that transform challenges into opportunities. Their approach is grounded in core values of people-first, innovation, inclusivity, and reflexivity. Matt helps organisations to transform thinking, develop future-focused disruptive strategies and deliver change programs.