Birch Tree Associates believes in creating a more effective world, by enabling customers to realise potential, and achieve positive change.
Why Birch Tree?
The Birch Tree represents new beginnings.
Often thought of as a pioneer, it takes root in landscapes where no other tree would before.
Due to their ability to withstand harsh conditions and make their way through ideal growth, they symbolise hope and the use of opportunities through example.
What we do.
We are a collective of professionals who provide guidance to support leaders transform challenges into opportunities. Through offering expertise and capacity through an impartial lens, we enable individuals and organisations to fill critical gaps in analysis, strategy, leadership, and organisational design.
Our services are unique to every customer and include
🌳Facilitating future focused projects.
🌳Providing research and intelligence.
🌳Co-producing strategies through facilitated programmes.
🌳Developing leaders through coaching and mentoring.
Our approach is grounded in our value base, which underpins how we work.
Our Approach
Our work is grounded in a set of core values that influence every action we take:
People First
We prioritise personal and organisational development, helping leaders and their teams excel
Innovative
By translating the latest research into actionable strategies, we embrace new ways of working to deliver cutting-edge solutions.
Inclusive
We bring together diverse experiences, perspectives, and skills to enrich our approach and outcomes.
Reflexive
We work with you not for you, coproducing in collaboration to bring solutions that evolve with needs.
Meet the Team
Dr Nicky Shaw
Founder & Associate
Nicky’s motivation lies in bringing about the best contributions from invested people to improve social outcomes.
Matthew Lee
Founder & Associate
Matt’s curiosity to understand systems from first principles, delivers innovative solutions that unlock potential and effect positive change.
Fiona Sandford
Associate
With 20+ years' CEO experience, Fiona empowers leaders, offering practical, values-led coaching to navigate change with clarity.
Richard Bounds
Associate
Richard helps organisations turn vision into action, combining strategic clarity with 25+ years' leadership experience to drive lasting, people-centred change.
We would love to hear about your projects and discuss how we can support your goals.
Imagine the impact of transforming your organisational challenges into growth opportunities. Are you ready to lead your organisation into a successful future? Connect with us today to see how we can help you turn potential into reality.